A2P SMS Has Known to be a Powerful Business Tool That Allows to Communicate with Customers regardless of Their Location

A2P SMS
A2P SMS

 A2P SMS is a powerful tool for businesses. It allows them to communicate with customers regardless of their location. It is not necessary to have an email address or a broadband connection to send a text message. Businesses can also send SMS from a mobile phone.  SMS is also available in dedicated short codes. They offer the fastest throughput, are easy to memorize, and can send up to 40 times more SMS per second than long codes. Dedicated short codes are also ideal for marketing campaigns, however, can be expensive and may take a long time to acquire. Moreover, a dedicated shortcode may require a lengthy registration process. This type of SMS is often regarded as a premium option.

According to Coherent Market Insights the A2P SMS Market Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028

There are many examples of A2P SMS usage. For example, a smart water meter can receive an SMS from a mobile device and receive a reply. The same goes for smart security systems. An SMS message can turn on a camera or unlock a door. And a cold chain monitoring system might send an SMS to a smartphone to adjust the temperature of food being stored. Ultimately, it's all about communicating with devices via SMS.

One example of SMS is the delivery of highly targeted service messages. Businesses can send a real-time notification to customers about credit card purchases, which is useful for preventing fraud. Other examples include appointment confirmations and two-factor authentication. Two-factor authentication, which requires users to input a one-time passcode, can also be sent through SMS. Similarly, it is an excellent method for delivering 2FA codes.

One of the main differences between SMS and P2P messaging is the volume of messages. While P2P messages are usually sent to one person, A2P messages are generally sent to hundreds of thousands of people. However, unlike P2P messaging, A2P messages are not intended to solicit feedback. It is important to understand the differences between the two before using either one for a business. It is best to get a professional enterprise SMS solution, which already includes the necessary compliance laws and in-country regulations. In May 2022, 365squared, a leading managed service provider for mobile network operator launched its latest managed service 365messenger to harness the power of A2P.

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