Flavored and Functional Water Belong to the Category of Beverages that are Marketed Similar to Water

Flavored and Functional Water
Flavored and Functional Water


 Flavored and functional water are beverages that contain added sweeteners, vitamins, minerals, and natural or artificial flavors in order to enhance the taste of the water, as well as to provide increased health benefits to the consumer. Flavored water has natural and/or artificial flavors added in order to enhance the taste of the water. However, the amount of flavor added to the water is usually too small to provide significant nutritional value, it can be a benefit in situations where people consume more water as they prefer the taste of the water.

Functional waters can be still or sparkling and can be flavored or unflavored. Functional water is meant to provide increased health benefits to the consumer. The added flavors enhance the taste of water and possess many health benefits such as weight management, blood regulation, and appetite control. Furthermore, it's a good substitute for soda and other artificial beverages. Artificially flavored water may have negative effects on the body, while all-natural flavor water can help boost the immune system given its many nutrients, minerals, and vitamins.

According to Coherent Market Insights the Flavored and Functional Water Market Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Functional water is induced with oxygen and various ingredients, and there are different types that are available in the global market, including oxygen functional water, botanical functional water, vitamin functional water, mineral functional water, & protein functional water. Mineral water and alkaline water may be some of the healthiest types of water as they provide the body with essential nutrients. While, depending on the type, flavored waters can be refreshing and hydrating without contributing to unwanted weight gain.

The bottom line is that flavored functional water are safe to consume in moderation. Both flavored  functional waters are making a splash in the beverage business as consumers cut down on added sugars and seek more health benefits from the beverages they buy. Thus, there is high demand for flavored and functional water worldwide. For example, in November 2020, Kirin Holdings and Kirin Beverage planned to re-launch its iMUSE Brand ​as a functional food brand in Japan after six of its products received Food with Function Claims (FFC).

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