Flavored and Functional Water Belong to the Category of Beverages that are Marketed Similar to Water
Flavored and Functional Water |
Functional waters
can be still or sparkling and can be flavored or unflavored. Functional water
is meant to provide increased health benefits to the consumer. The added
flavors enhance the taste of water and possess many health benefits such as
weight management, blood regulation, and appetite control. Furthermore, it's a
good substitute for soda and other artificial beverages. Artificially flavored
water may have negative effects on the body, while all-natural flavor water can
help boost the immune system given its many nutrients, minerals, and vitamins.
According to Coherent Market Insights the Flavored and Functional Water Market
Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027
Functional water
is induced with oxygen and various ingredients, and there are different types
that are available in the global market, including oxygen functional water,
botanical functional water, vitamin functional water, mineral functional water,
& protein functional water. Mineral water and alkaline water may be some of
the healthiest types of water as they provide the body with essential
nutrients. While, depending on the type, flavored waters can be refreshing and
hydrating without contributing to unwanted weight gain.
The bottom line is
that flavored functional water are safe to consume in moderation. Both flavored
functional waters are making a splash in
the beverage business as consumers cut down on added sugars and seek more
health benefits from the beverages they buy. Thus, there is high demand for
flavored and functional water worldwide. For example, in November 2020, Kirin
Holdings and Kirin Beverage planned to re-launch its iMUSE Brand as a
functional food brand in Japan after six of its products received Food with
Function Claims (FFC).
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