Still Drinks Becoming Popular All Over the World Due To Increasing Health Consciousness among People
Still Drinks are non-carbonated beverages that provide light fruity refreshment without fizziness or aerated carbonation. These beverages include juices, ready-to-drink tea, coffee and hypotonic sports drinks. They are an attractive option for people who prefer to have a light, fruity drink that is also healthy. This product category has a strong growth potential in the future.
The demand for non-carbonated beverages is rising due to health consciousness and higher disposable income. Moreover, increased consumer acceptance of still drinks has been observed in Asia. A rise in popularity of flavored water has also been observed in this region. Furthermore, energy drinks are frequently launched in this region to promote alertness and improve endurance. Still Drinks are available in a variety of flavors and can be customized according to consumers' preferences. Major manufacturers of still drink use aggressive marketing and promotional strategies to promote their products. Moreover, the product range is competitively priced.
According to Coherent Market Insights the Still Drinks Market Global Industry Insights, Trends, Outlook, And Opportunity Analysis, 2022-2028.
Still juices are gaining popularity globally due to the nutrient content. Furthermore, these products have a refreshing taste that makes them suitable for different age groups. Moreover, they are beneficial for people suffering from obesity, as they are free of sugar and calories. Some benefits of still juices are instant energy and improved digestion. Energy drinks are becoming popular in India. These drinks are used to improve performance and stamina. The growing frequency of social gatherings and long, unpredictable working hours have driven the consumers to buy these products.
Various economies have lifted the severe lockdown regulations that were imposed in recent years. As a result, energy drinks have seen a positive rebound in sales. Moreover, the market is gaining popularity due to increased social gatherings. Finally, the growing trend for fruit juice has contributed to the growth of the still drink industry. In April 2022, BPI, and Teabrary International launched Dilmah RTD Iced Tea range at the Orchard Hotel in Singapore.
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