Rising Adoption of Ad Blocking Software and Increasing Use Social Media Applications Such As You Tube to Boost Influencer Marketing Platform Market Growth


Influencer Marketing Platform Market Size by Application (Analytics and Reporting, Search and Discovery, Influencer Management, Campaign Management, And Others), Organization Size (Small and Medium Enterprises and Large Enterprises), End-use (Travel and Holiday, Sport and Fitness, Food and Entertainment, Fashion and Lifestyle, and Others), by Region (North America, Latin America, Europe, Middle East, Asia Pacific, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2030.

The Influencer Marketing Platform Market is estimated to be valued at US$ XX million in XXX and is expected to exhibit a CAGR of XX% over the forecast period, as highlighted in a new report published by Coherent Market Insights.

An influencer marketing platform enables finding trending social media influencers at high scale and update the administration of the campaigns from beginning to ending. An influencer marketing platform assists interacting with new influencers relevant to the trade, boosting sales from associate links and promo codes, regulating interaction, and controlling analytics to calculate the RoI of the influencer marketing campaigns. The marketing plan in influencer marketing consists collaborating with social media handlers and content developers who inspire society of different sizes.

The global Influencer Marketing Platform Market was valued at US$ 5.4 Bn in 2019 and is expected to reach US$ 33.3 Bn by 2027 at a CAGR of 31.9% between 2020 and 2027.

Competitive Landscape:

Key Players involved in the global Influencer Marketing Platform Market are Blogmint Inc., Upfluence Inc,, ExpertVoice Inc., Traackr, Inc., Fourstarzz Media LLC, Impact Tech, Inc., Talent Village Ltd, IZEA Worldwide Inc., Quotient Technology Inc., JuliusWorks, Inc., Tagger media Inc., Launchmetrics and Linqia, Inc.

Market Key Drivers:

Rising adoption of ad blocking software and increasing use social media applications such as You Tube, Instagram and Facebook is expected to augment the growth of global Market. For instance, as per the facts and figures in July, around 1.440 billion users used Instagram globally.

The rise in video based marketing is projected to boost the growth of global Market. For instance, as per Wyzowl’s Statistics, the video based marketing reached to 81% in 2018.

Covid-19 Impact Analysis:

The Covid-19 outbreak had a positive impact on the growth of global Market. The influencer marketing platforms received immense popularity in the COVID-19 pandemic. The regulatory-mandated shutdown restrictions imposed the manufacture houses and advertisement agencies to delay the scheduled advertisement bombardments, stating the industries to resort to substitute promotion procedures.

Key Takeaways:

The global Market is anticipated to exhibit a CAGR of XX % during the forecast period owing to rising collaboration and partnerships globally. For instance, in April 2022, Mavrck declared to collaborate with a leading social media marketing and commerce platform for small trade and creators.

Among regions, North America, Europe and Asia Pacific are expected to witness robust growth in global Market due to rising number of bloggers, vloggers, and influential people, increasing acquisition, collaboration and mergers. For instance, in November 2020, Launchmetrics a U.S. based company acquired with a Chinese Influencer Platform named Parklu. This acquirement would aid Launchmetrics to create a foothold in China.


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