Global Bath and Shower Products Market Is Anticipated to Witness High Growth Owing to Growing Demand for Organic Products And Growing Trend of Hygiene Maintenance

Overview:

Bath and shower products are personal care products that help clean, exfoliate, and moisturize the skin. They also soothe stressed muscles and provide a feeling of freshness to the skin. The market for these products is growing rapidly across the globe, owing to increasing consumer awareness of global hygiene and health issues. One of the most popular bath products, body wash is a liquid that can be used to cleanse the entire body. The consistency of body wash is thinner than that of a soap or shower gel, which makes it easier to use. The liquid can be diluted with water to create a rich lather. Another popular body care product, body scrubs are often called netting exfoliators. These scrubs work to remove dead skin cells by scrubbing them away with a coarse grain of salt or sugar suspended in an oil base. A popular bath product, shower oil can help protect the skin from drying out and cracking by providing it with a protective layer of fatty acids and lipids.

Market Dynamics:

Increasing demand is estimated to augment growth of the global Bath And Shower Products Market over the forecast period. For instance, Kiehl's launched Grapefruit Body Wash Refillable Pouch in April 2021. This body wash consists of glycerin, aloe vera and salicylic acid, for fighting acne and moisturizing. Moreover, growing side effects of certain ingredients in the products are anticipated to restrain growth of the global bath shower products market over the forecast period.

Impact of COVID-19:

COVID-19 outbreak was first recognized in 2019 in China and in 2020 it was declared as a a public health emergency by the World Health Organization. The pandemic affected several industries. Many governments had to impose strict measures for preventing the transmission of the virus. During the pandemic governments h ad to shut down manufacturing activities of all products except essential items. This hampered the growth off the bath shower products market. Due to shut down of manufacturing there was a shortage of products in most retail stores. Many people were stockpiling these items. This also affected the growth of the market on a negative manner. Thus, the pandemic had a negative impact on the growth of the global bath and shower products market.

Key Takeaways:



The global bath and shower products market is expected to witness high growth, exhibiting CAGR of 5.5% over the forecast period, due to increasing product launches. For instance, Olay Body introduced new Premium Body Care Collections in April 2021, which included Olay Premium Exfoliating Body Wash Collection, the Olay Dermatologist Designed Collection, and Olay Cleansing & Renewing Body Care Duo.

Asia-Pacific is anticipated to witness significant growth in the global bath shower products market over the forecast period, owing to growing population and rising standard of living of the consumers.

Major players operating in the global bath shower products market are Unilever, Colgate-Palmolive Company, L’Occitane, Natura & Co., Lion Corporation, Beiersdorf, ITC Limited, Procter & Gamble, Lion Corporation, Johnson & Johnson Private Limited, Loreal, The Somerset Toiletry Company, The Avon Company, ELCA Cosmetics Private Limited, and Kao Corporation.

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