Global Guarana Market Is Expanding Owing to Rising Urbanization and Growing Health-Conscious


Overview:

Guarana is a plant native to the Amazon region that has been used for centuries by indigenous people for its stimulating, anti-inflammatory and medicinal properties. It is rich in caffeine, a stimulant that influences the activity of certain neurotransmitters to amp up energy levels and promote fat-burning, boost cognitive function and enhance focus. Moreover, guarana seeds contain compounds that can relieve constipation and diarrhea. This is due to high doses of caffeine can stimulate peristalsis, a process that triggers contractions in the muscles of the intestine and colon to push bowel contents toward the rectum. Guarana is a powerful stimulant that can cause some negative side effects, including stomach upset, anxiety, heart palpitations, and headaches, especially if it is consumed with other caffeine-containing foods and supplements or alcohol products.

Market Dynamics:

Rising product launches are estimated to augment growth of the global guarana market during the forecast period. For instance, Duas Rodas developed a technological solution CreamyFeel in June 2021. This natural flavor can be used in chocolates, plant based beverages, and yogurts. This technological solution provides a perfect connection between indulgence and healthiness. Moreover, rising costs of products is anticipated to restrain growth of the global market during the forecast period.

The Global Guarana Market is projected to surpass US$ 8,485.6 million by the end of 2028, in terms of revenue, growing at CAGR of 7.1% during the forecast period (2021 to 2028).

Impact of COVID-19:

The pandemic was first reported in 2019 in China. This outbreak then resulted in spreading to many other countries globally. The pandemic had a huge impact on the healthcare sector. As the number of people suffering form COVID-19 were increasing on a daily basis, the healthcare sector was under immense pressure. The pandemic also had a huge impact on the pharmaceutical sector. As there was a shortage of drugs, medical supplies, medical equipment, hospital beds and skilled professionals globally. Due to these reasons, all resources were used for treating COVID-19 patients and developing drugs and vaccines for these patients. This hampered the demand and production of other drugs. Thus, the pandemic had a negative impact on the growth of the global guarana market.

Key Takeaways:

The global guarana market is expected to witness robust growth, exhibiting CAGR of 7.1 % over the forecast period, due to rising investments. For instance, a South Korean agtech startup, Green Labs declared that they have closed a $140 million Series C in January 2022. This funding round is led by BRV Capital Management, along wth participation from SK Square and Skylake.

North America is anticipated to witness robust growth in the globa market during the forecast period, due to rising consumption of energy drinks and increasing awareness regarding health awareness among people. Key players active in the global market are Nutra Green Biotechnology Co., Ltd., Vitaspice Brasil Ltda, The Green Labs LLC, Prover Brasil for Export Ltda, Iris Trade Inc., Herboflora Produtos Naturais Ltda, Natural Amazon Herbs Producao De Extratos Ltda, Ambev, A R De Sousa Ribeiro & Cia Ltd, and Duas Rodas Industrial Ltd.

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